Refining your Business Niche

When the company was set up almost 35 years ago, the main offering to clients was a writing and design service, which we still offer but possibly not for much longer. Why? Our work in design has decreased as software has become more widely available and students are graduating from a number of related courses, enabling them to work independently if they are unable to secure employment.  

Declining standards of grammar means that our writing, proofing and editing work remain buoyant. However, we have noticed an impact from the number of businesses using Artificial Intelligence, recently, so this may eventually begin to decline.

In the past 25-30 years, website design has been the mainstay of our business but creating an 'all singing, all dancing' website with all its associated costs is proving difficult to offer good value. Added to this, large companies such as IONOS (who reach millions with their TV ads) and other companies who offer easy-peasy-DIY solutions with a low entry cost for their proprietary website creation tools, are taking money from small businesses who are struggling to budget and may also struggle to maintain their website, social media, etc..

We have therefore decided, going forward, to switch from creating corporate websites, too. So what are we offering?

• Wordpress blog set up, can be set up to emulate a website;
• Wordpress blog writing/posting;
• Writing, proof-reading, editing;
• Social media posts - LinkedIn page, Facebook page, Instagram, Twitter/X and more.

These are probably functions that you could undertake yourselves but may not enjoy doing them or you just don't have the time. We may be able to help small businesses, individuals, communities, non-profits and local charities in other ways, such as hand-holding and research - just ask. And our rates are probably the lowest you'll find.

Now that we have decided where to focus the business, we'll aim to update the website in the near future.

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P.S. I touched on the affordability of 'slowing down' in a post a year ago. There are several more related posts from 2019, too.