Monday 19 August 2019

Flexibility is the Key to Business Survival

At the end of this year, The BPc will reach its 30th anniversary as a small business providing services to other small and medium businesses. We have a varied set of skills, some of which are uncommon in many companies. This has enabled us to offer consultancy or practial assistance across a range of technical, design, marketing and admin projects.

Current Services

website design
Client demand is the key to the services we offer within our specialist skillset. Our most poplar contracts this year are for website design, website updates and social media management. As demands change, grow or fall, it provides an indication of significant changes within industries.

Since a few months prior to Brexit becoming a possibility, we have had no work from outside the UK. With the final day looming, we are not even contemplating accepting overseas clients.

Additional Future Services

Over the next few months, we plan to add more video-related services for clients. These tend to fall into two main categories: product showcase or demonstrations (which could be 'live' or animated or a series of stills) or informational presentations and 'vlogs'.

video filming and editingWe have seen sparks of interest in video services.
We have filmed and edited product videos since 2012 for a small handful of clients and, for the past year or so, other clients have used our filming and editing services. We are looking to invest in a studio next year with appropriate equipment for filming in-house.

Problems can arise when DIY videos feature people who have a great face for radio or the perfect voice for silent film. Don't worry, there are experienced professionals available who can assist and do not cost a fortune (providing you don't want Beyoncé to spend half an hour extolling the virtues of the Hertfordshire pond life).

Popular Services from Previous Years
In 1990, the internet was unheard of by most small businesses in the UK. The BPc mostly focused on a range of marketing, digital design and branding projects plus - believe it or not - word processing and creating templates for company stationery. A small selection of business cards, brochures, catalogues, etc. is still kept in an archive somewhere.

By 1997/98. some smaller business required our services with their emails and, soon after, we began designing websites for them. In 2009-ish, we moved completely over to WordPress CMS website development that enable clients to update their own content.

Flexibility is Key

30 years services timeline
During the decades, we covered multiple services. When DIY software made it easy for unskilled people to create their own graphic designs, our work in that area dropped off. It usually came back a few months later as clients needed a professional clean-up but, meanwhile, we spent more time on website design.

Similarly, some small businesses try to save money by creating their own websites and, sometimes, this goes very well. However, clients generally don't pay enough attention to optimising websites for search engines - this is when they usually need services from The BPc. If website design work starts to drop, we focus on branding or social media clients.

We don't sit back. This is why we've been building towards a film studio and improved editing suite. There is more in the pipeline, too, further down the line.

Don't hesitate to contact us if you'd like our assistance. Our website lists our services - these have grown organically and website navigation could be easier, to be honest, so we're working on a new design in our spare time. Thanks for getting this far!