As with graphic design, a decade earlier, when software packages became available to enable company owners to create their own leaflets, etc., there is an increasingly wide choice of DIY website options, notably Wix, Weebly and, of course, WordPress. A plethora of "W"s, possibly to associate with Website or World Wide Web.
Startups and hobbyists often invest their own time in building free or very cheap DIY websites because money is scarce. If a business out-grows their website, professional designers are often engaged, as the business owners' time is better spent elsewhere, usually production or sales.
The more important trend is to do with security. Not only are site owners being "encouraged" to apply for https certification, which adds to cost, but there are almost continuous updates required to improve protection from hackers. Building a more secure website takes more time and therefore will cost the client more money. Adding features also increases development and testing time.
One estimate that is difficult to build in to a quote is the number of changes that a client will make during the development. In the past couple of years...
- We designed a client's website, migrated it to a different name, made several tweaks and successfully published it until a few days later when the company underwent a change and we had to take it down.
- We had to charge one client more than twice as much as originally quoted because three completely different designs were requested and created in the space of a few months.
- We designed and built four websites for another client, which they liked but did not publish due to a change of direction.
- A successfully published client site was handed over to a third party for updating; it now looks a bit of a mess and we don't like to include it in our portfolio.
We learned today that a website that we quoted for last week is not going ahead. We're hoping to find out the reason, as this is the second bid we've lost in the past year; the other one was due to the client wanting a larger website company to provide support as-and-when needed (there are only two of us). There is a price to pay for this support though, as their quote was 30% higher than ours, showing that cost isn't the only factor. The BPc is not entirely dependent on website design, as we also offer branding/graphic design services and SEO/social media management, therefore we have remained buoyant, whatever the trend, since 1990.
Along with many other businesses, we wonder what impact Brexit may have in the next couple of years.
Should you require a website or any of our internet/marketing/design services, please visit TheBPc.