Friday 12 April 2024

If AI is the Answer, What is the Question?

Looking further into AI... based on a scathing review from earlier this year 

Original Posted Content (Go to AI content)

We've dabbled. The results are quite boring and not always accurate. AI is not free-thinking intelligence but is a quick method of assembling and sorting words or image elements from the web. Essentially, it's stealing from others. Are you happy to be an accessory? 

Sure, if you have a few gaps in your own knowledge or if you are incredibly busy or just plain lazy, it seems the perfect tool for you. However, what about the people you serve - readers, followers, potential clients, etc.? Are they getting value for money from you? Are you are feeding them hearsay or gossip? Surely they deserve your original thoughts - unless you don't have any - so why pretend that you do? 

We think that, when 'policing' organisations investigate how companies use AI to publish 'their' insights, there may be a strong case for all AI written content to contain a statement to that effect - similar to an acknowledgment when quoting from others' work or disclaimers that the writer accepts no responsibility for the results of anyone acting upon information contained herein.

The question of when and how to use AI needs to be addressed. 

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This content has been written without the use of AI.
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AI Version

AI: Tool or Trickery?

The Allure and the Issues of AI-Generated Content

While AI offers a quick way to churn out content, the results are often uninspired and inaccurate. Essentially, it's a glorified search-and-replace function, lacking true understanding or originality. Is this just a shortcut for those lacking time, knowledge, or creativity? More importantly, are we doing a disservice to our audience by feeding them regurgitated information?

The Need for Transparency

As regulatory bodies scrutinize AI use in content creation, perhaps a clear labeling system is needed. Similar to citations or disclaimers, AI-generated content should be marked as such. This transparency allows audiences to make informed choices about the information they consume.

The Bottom Line: Using AI Responsibly

The question isn't if AI has a place, but when and how. Used ethically and with clear boundaries, AI can be a helpful tool. However, relying solely on it for content creation undermines our own originality and potentially misleads our audience.

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Conclusion

AI is getting better. This is how I used it: I bashed out a passionate few sentences which could be called unprofessional and, perhaps, rude; typically attention-grabbing to make people think. I ran it through AI which has kept the essence of meaning but lost the personality. A business professional would clearly prefer the AI version. In this case, I think I do, too. 

Except for the American spelling of labelling. Ensure that you check the final content. Good luck. 


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